Why Is It Important for Most Salespeople to Spend at Least

Multiple Choice

Why is it important for most salespeople to spend at least some time prospecting?

A) Because finding new customers is easier than keeping existing customers.
B) Because it is likely that they will lose some of their existing customers over time.
C) Because the existing customer base may not be sufficient to generate desired future revenues.
D) All the above are correct.
E) Both b and c are correct.