Question 1

What is the difference between the working poor and the underclass?

Accepted Answer

The answer of What is the difference between the working...

Question 2

_______ can be defined as the adoption of a group's beliefs, attitudes, and behaviors in an effort to comply with the group.

Accepted Answer

A)  Differentiation 
B)  Perspective 
C)  Individuality 
D)  Conformity

Question 3

Identify and define the four types of reference groups mentioned in the text. Provide an example of each. Describe the three main mechanisms of reference group influence.

Accepted Answer

The answer of Identify and define the four types of...

Question 4

_______ is when a parental decision-maker is influenced by a child's request and "surrenders" the decision-making authority.

Accepted Answer

A)  Legitimate power 
B)  Attitudinal loyalty 
C)  Reverse socialization 
D)  Parental yielding

Question 5

_______ power occurs when a person or group has the ability to provide benefits for conforming to the group norms.

Accepted Answer

A)  Informational 
B)  Expert 
C)  Reward 
D)  Legitimate

Question 6

What is an opinion leader? Identify and define the three categories of opinion leaders. What is the opinion leaders' role in the two-step flow of communication? How does this relate to the law of the few?

Accepted Answer

The answer of What is an opinion leader? Identify and...

Question 7

_______ power occurs when conformity to the group happens because of the threat of punishment.

Accepted Answer

A)  Referent 
B)  Coercive 
C)  Reward 
D)  Expert

Question 8

What are consumer tribes? How has the concept of tribes changed over time? Why is it important that marketers are aware of and interact with consumer tribes?

Accepted Answer

The answer of What are consumer tribes? How has the...

Question 9

Groups that we have negative feelings toward are known as _______ groups.

Accepted Answer

A)  dissociative 
B)  aspirational 
C)  contactual 
D)  associative

Question 10

There are specific ways to behave and dress when you are in a _______ group.

Accepted Answer

A)  bicultural 
B)  formal 
C)  associative 
D)  informal

Question 11

What is the difference between old money individuals and nouveaux riche individuals? In which social class does each belong?

Accepted Answer

The answer of What is the difference between old money...

Question 12

Choose three of the six bases of social power. For each type, create a scenario illustrating how each social power can be used.

Accepted Answer

The answer of Choose three of the six bases of...

Question 13

_______ are sets of individuals that other individuals use as a basis for comparison and guidance.

Accepted Answer

A)  Lexicographic groups 
B)  Memory leaders 
C)  Reference groups 
D)  Opinion seekers

Question 14

_______ influence occurs when individuals conform their behaviors to group norms in order to attain a reward from or avoid a punishment by the reference group.

Accepted Answer

A)  Emotional 
B)  Informational 
C)  Value-expressive 
D)  Utilitarian

Question 15

Describe how family exerts influence on consumption decisions and behaviors. What is the reciprocal view of family decision-making and consumer socialization?

Accepted Answer

The answer of Describe how family exerts influence on consumption...

Question 16

People who search for information and advice to assist in their decision-making are called

Accepted Answer

A)  trendsetters. 
B)  opinion leaders. 
C)  influencers. 
D)  opinion seekers.

Question 17

A group of friends that get together to watch their favorite show is an example of a(n) _______ group.

Accepted Answer

A)  informal 
B)  disclaimant 
C)  formal 
D)  dissociative

Question 18

What is word of mouth (WOM) and what influence does it have? What is the difference between endogenous WOM and exogenous WOM? Which type of WOM is preferred by marketers? Why?

Accepted Answer

The answer of What is word of mouth (WOM) and...

Question 19

Individuals that are referred to as "blue collar" are members of the

Accepted Answer

A)  working class. 
B)  lower middle class. 
C)  middle class. 
D)  working poor.

Question 20

_______ is the situation in which parents acquire consumer skills from their children.

Accepted Answer

A)  Parental yielding 
B)  Legitimate power 
C)  Reverse socialization 
D)  Attitudinal loyalty

Exam 10: Social Structures and Processes