In Global Markets, the STP Process of More Complex Because

Multiple Choice

In global markets, the STP process of more complex because it includes both the selection of target countries (macro segmentation, prioritization and targeting of countries with the highest strategic value) and ___________________________.

A) the identification of target consumers within the country
B) adherence to local laws and customs
C) translating the promotional material in the language of the chosen country
D) a detailed understanding of the competitors' STP
E) significant product changes