The Promise Is Implemented Through the Marketing Mix, and the Perceived

Multiple Choice

The promise is implemented through the marketing mix, and the perceived promise represents the positioning in the mind of consumers. The critical point of this process in global marketing strategies is ____________________.

A) whether the positioning can lead to economies of scale
B) how the company can persuade consumers of a new positioning
C) how the firm can control the positioning in the marketplace
D) how competitors react to any brand's promise
E) how consumers perceive the brand