Multiple Choice
A _________________ strategy involves focusing marketing effort and resources on one or a few key markets in the short run and gradual expansion into other markets in the long run.
A) macro-marketing
B) micro-marketing
C) concentration
D) diversification
E) transnational
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Macro-segmentation, which can include the familiar PESTEL
Q2: Identify and briefly discuss three of the
Q3: The text states that, "Globalization and global
Q4: One criterion for targeting is _ which
Q5: Differently from multinational segmentation, global segmentation aims
Q6: Several methods can be used to estimate
Q7: In global markets, the STP process of
Q8: While some segmentation dimensions can be used
Q9: According to the VALS framework examples in
Q10: The promise is implemented through the marketing