Macro-Segmentation, Which Can Include the Familiar PESTEL Analysis, Is Useful

Multiple Choice

Macro-segmentation, which can include the familiar PESTEL analysis, is useful for a first screening, but a second screening is required. The purpose of the second screening is to _________________________.

A) validate the results of the first screening
B) select those markets that have the best potential for expansion in foreign markets
C) satisfy internal ROI considerations of the firm
D) confirm the application of the marketing mix
E) ensure compliance with the country's privacy laws and regulations