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  2. Topic
    Business
  3. Study Set
    Global Marketing
  4. Exam
    Exam 10: Developing Global Products and Brands
  5. Question
    How Can a Marketer Use Services to Create Additional Value
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How Can a Marketer Use Services to Create Additional Value

Question 1

Question 1

Essay

How can a marketer use services to create additional value and even a competitive advantage in the introduction of a new-to-the-market consumer electronic device?

Correct Answer:

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