Whilst Market Segmentation Is a Useful Process for Organizations to Divide

Multiple Choice

Whilst market segmentation is a useful process for organizations to divide customers into distinct groups for resource allocation purposes, it has been criticized for the following reasons except:

A) It is clear how valuable segmentation is to managers.
B) The process approximates offerings to the needs of customer groups, rather than individuals.
C) There is insufficient consideration of how market segmentation is linked to competitive advantage.
D) It is not clear how valuable segmentation is to managers.