Multiple Choice
ACORN breaks people into groups based on the postcodes within which they live, based on the following categories, except:
A) Affluent Achievers
B) Comfortable Communities
C) Rural Adversity
D) Not Private Households
Correct Answer:
Verified
Correct Answer:
Verified
Q7: In business to business markets, businesses may
Q8: Understanding the complexity associated with the different
Q9: A concentrated marketing strategy (or niche marketing
Q10: Key variables concern age, sex/gender or gender
Q11: Whilst market segmentation is a useful process
Q13: Marketing communications can be used in one
Q14: Using the family lifecycle concept, which of
Q15: _ can be used to position brands
Q16: Mainstream brands tend to spring to mind
Q17: Organizational characteristics, such as organizational size and