In Business to Business Markets, Businesses May Fail to Overcome

Multiple Choice

In business to business markets, businesses may fail to overcome barriers encountered when implementing their segmentation plans. What are the identified barriers?

A) Process issues, lack of sales force, and lack of evaluation mechanism.
B) Infrastructure barriers, lack of market research, and lack of evaluation mechanism.
C) Infrastructure barriers, process issues, and implementation barriers.
D) Implementation barrier, lack of commitment from managers, and lack of positioning approach.