In Early 2008, More Than 200 Members of the Group

Multiple Choice

In early 2008, more than 200 members of the group Improv Everywhere froze in place for five minutes in the middle of Grand Central Station. The organizers worked social networks and even mainstream media to maximize coverage, and the perfectly choreographed performance drew the attention of onlookers, generating more than 30 million YouTube hits. This is an example of which public relations model?

A) Press agentry/publicity model
B) Public information model
C) Two-way asymmetrical model
D) Two-way symmetrical model