Arianna Works at a PR Agency Representing a Large Non-Profit

Multiple Choice

Arianna works at a PR agency representing a large non-profit organization. She conducts a lot of research through surveys, focus groups, and reading comments and feedback on social media so she can better understand why people decide to donate to her client's mission. Arianna then uses this information to develop more persuasive communications to encourage more donations. Which of the four models of public relations is Arianna practicing?

A) Press agentry/publicity model
B) Public information model
C) Two-way asymmetrical model
D) Two-way symmetrical model