Results from a Variety of Studies Indicate That Political Campaigns

Multiple Choice

Results from a variety of studies indicate that political campaigns are won and lost based on ________.

A) what people remember about the campaign and the candidates, not on a careful comparison of candidates
B) a careful comparison of candidates, not on what people remember about the campaign and the candidates
C) a superficial comparison of candidates, not on what people remember about the campaign and the candidates
D) what people unconsciously remember about the campaign and the candidates, not on a careful comparison of candidates