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Although Audiences Are Impressed with the Reputation or Credentials (Ethos)

Question 57

Multiple Choice

Although audiences are impressed with the reputation or credentials (ethos) of a speaker they know, they can change their minds either positively or negatively during the speech. This is called:


A) Initial ethos.
B) Terminal ethos.
C) Capricious ethos.
D) Derived ethos.

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