Multiple Choice
Milton Rokeach studied beliefs and divided them into four categories. Which one of these did he say was most resistant to change?
A) Shared beliefs.
B) Authority beliefs.
C) Primitive beliefs.
D) Sophisticated beliefs.
Correct Answer:

Verified
Correct Answer:
Verified
Q54: Most people experience some doubts after making
Q55: Define audience demographics and psychographics. Give examples
Q56: A. H. Maslow constructed a "pyramid of
Q57: Although audiences are impressed with the reputation
Q58: Television audiences who only heard the 1960
Q60: Vance Packard wrote about the hidden persuaders,
Q61: One consistent finding in all communication theory
Q62: Role playing is one method used to
Q63: Explain the behavioral strategies that Gerald Miller
Q64: The mere exposure theory backs up the