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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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    Which Level of Fear Is Most Likely to Succeed in an Advertisement
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Which Level of Fear Is Most Likely to Succeed in an Advertisement

Question 54

Question 54

Multiple Choice

Which level of fear is most likely to succeed in an advertisement?


A) a low, non-threatening level
B) a moderate level
C) high levels
D) it's not the level of fear that matters, it's the type

Correct Answer:

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