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    Integrated Advertising Promotion
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    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    Affective Message Strategies Are Designed to Invoke Rational Decisions,which Lead
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Affective Message Strategies Are Designed to Invoke Rational Decisions,which Lead

Question 41

Question 41

True/False

Affective message strategies are designed to invoke rational decisions,which lead to comparisons and purchases.

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