Multiple Choice
In an advertisement for the Weight Center,Casey talks about the weight she lost and how good the employees were to her.This would be an example of using which type of executional framework?
A) dramatization
B) testimonial
C) authoritative
D) informative
Correct Answer:
Verified
Correct Answer:
Verified
Q34: The presentation of rational arguments or pieces
Q35: The three categories of message strategies are
Q36: A slice-of-life advertisement utilizes celebrity spokespersons offering
Q37: Celebrities normally score well in terms of
Q41: Affective message strategies are designed to invoke
Q42: Britney really likes the advertisement by Saturn
Q164: The key to a testimonial executional framework
Q169: In terms of source characteristics, attractiveness has
Q192: The manner in which an advertising appeal
Q197: Dr. Duckworth has been paid to be