Multiple Choice
Which message strategy is a claim of superiority based on a product's specific attribute or benefit, which cannot then be used by a competitor?
A) generic
B) preemptive
C) unique selling proposition
D) hyperbole
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q52: The goal of a generic message strategy
Q64: In recent years, the use of animation
Q157: A dessert that is promoted as being
Q159: An advertisement for Nintendo using a cognitive
Q164: The key to a testimonial executional framework
Q166: Authoritative executions are the most widely used
Q167: Of the following principles used in developing
Q176: Name the five major forms of cognitive
Q228: An executional framework is the manner in
Q280: Wishing to think and act rich like