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    Business
  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    Which Strategy Is Often Used to Promote a Strong Brand
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Which Strategy Is Often Used to Promote a Strong Brand

Question 30

Question 30

Multiple Choice

Which strategy is often used to promote a strong brand name?


A) affective
B) cognitive
C) conative
D) generic

Correct Answer:

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