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    Business
  3. Study Set
    Integrated Advertising Promotion
  4. Exam
    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    The Presentation of Rational Arguments or Pieces of Information to Consumers
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The Presentation of Rational Arguments or Pieces of Information to Consumers

Question 34

Question 34

Multiple Choice

The presentation of rational arguments or pieces of information to consumers is which form of message strategy?


A) cognitive
B) affective
C) conative
D) basic

Correct Answer:

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