Multiple Choice
A print advertisement for Bijan uses the picture of a typical grandmother with a testimony about the perfume and how her granddaughters now wear Bijan. This advertisement illustrates a testimonial execution with a(n) :
A) cognitive message strategy
B) affective message strategy
C) conative message strategy
D) brand message strategy
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Presenting product facts in a straightforward manner
Q7: In terms of the hierarchy of effects
Q8: Repeating the same ad does not always
Q9: A unique selling proposition does not require
Q12: Authoritative executional frameworks suggest buyers will be
Q13: A danger of using celebrities as spokespersons
Q14: One reason for using typical persons as
Q15: Ads work better if the audience can
Q177: What four types of sources or spokespersons
Q229: Typical person spokespeople do not have the