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  3. Study Set
    Integrated Advertising Promotion
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    Exam 7: Advertising Design-Message Strategies and Executional Frameworks
  5. Question
    A Danger of Using a CEO or Other Prominent Official
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A Danger of Using a CEO or Other Prominent Official

Question 226

Question 226

Multiple Choice

A danger of using a CEO or other prominent official of a corporation,is the that person may not possess the source characteristics of:


A) trustworthiness and expertise
B) attractiveness and likeability
C) credibility and expertise
D) likeability and trustworthiness

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