Multiple Choice
In a television advertisement, Chris is about ready to lose a girlfriend because he did not purchase the right piece of jewelry. A voice-over offers a solution, the jewelry is purchased at the advertised store and the girlfriend is now happy. This illustrates which form of executional framework?
A) slice-of-life
B) testimonial
C) fantasy
D) informative
Correct Answer:

Verified
Correct Answer:
Verified
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