Adam Remembered the Advertising for John Deere Lawn Tractors Because

Multiple Choice

Adam remembered the advertising for John Deere lawn tractors because in one ad the person driving the tractor was a female wearing an attractive bikini, in another it was of a mother with two kids playing in a yard, and in a third of a man in a business suit. In this example, Adams' recall of the ad and encoding of the John Deere name into his cognitive map was enhanced by the concept of:

A) identifiable selling point
B) campaign duration
C) variability theory
D) source credibility