Multiple Choice
A danger of using celebrities as spokespersons is that their endorsement of too many products tarnishes:
A) credibility
B) likeability
C) expertise
D) attractiveness
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q8: Repeating the same ad does not always
Q9: A unique selling proposition does not require
Q10: A print advertisement for Bijan uses the
Q12: Authoritative executional frameworks suggest buyers will be
Q14: One reason for using typical persons as
Q15: Ads work better if the audience can
Q16: In terms of the three components of
Q17: Using music to build emotions surrounding a
Q18: Adam remembered the advertising for John Deere
Q177: What four types of sources or spokespersons