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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    A Danger of Using Celebrities as Spokespersons Is That Their
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A Danger of Using Celebrities as Spokespersons Is That Their

Question 13

Question 13

Multiple Choice

A danger of using celebrities as spokespersons is that their endorsement of too many products tarnishes:


A) credibility
B) likeability
C) expertise
D) attractiveness

Correct Answer:

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