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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    In Terms of the Three Components of Attitude, the Dove
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In Terms of the Three Components of Attitude, the Dove

Question 16

Question 16

True/False

In terms of the three components of attitude, the Dove "Onslaught" campaign is attempting to reach women, especially mothers, through the affective component of attitude.

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