Solved

To Code Data Using RFM Analysis,the Frequency Is Coded from 1

Question 161

True/False

To code data using RFM analysis,the frequency is coded from 1 to 5 with 5 representing the customers who have made the highest number of purchases within a specific time period and 1 representing the customers who have made the least number of purchases.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q2: The marketing database contains the transactions individuals

Q156: Typical objectives for frequency programs include all

Q159: By segmenting customers into lifetime value segments,a

Q160: The program designed to build long-term loyalty

Q162: A useful metric for evaluating members in

Q163: A card pack is:<br>A) telemarketing to a

Q165: Successful cataloging today requires:<br>A) a companion Web

Q166: In a RFM analysis,the M represents the

Q170: Catalogs offer the advantages of being long

Q199: Data mining can be used for each