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    Integrated Advertising Promotion
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    Exam 11: Database and Direct Response Marketing
  5. Question
    A Card Pack Is
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A Card Pack Is

Question 163

Question 163

Multiple Choice

A card pack is:


A) telemarketing to a stack of cards containing prospects
B) direct-marketing materials placed in mail-order fulfillment packages
C) direct marketing materials containing business reply cards in a plastic pack
D) a form of ride-along program

Correct Answer:

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