Multiple Choice
The program designed to build long-term loyalty and bonds with customers,facilitated by technology,is known as:
A) permission marketing
B) direct marketing
C) customer relationship management
D) frequency marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q2: The marketing database contains the transactions individuals
Q155: When customers in a permission marketing program
Q156: Typical objectives for frequency programs include all
Q159: By segmenting customers into lifetime value segments,a
Q161: To code data using RFM analysis,the frequency
Q162: A useful metric for evaluating members in
Q163: A card pack is:<br>A) telemarketing to a
Q165: Successful cataloging today requires:<br>A) a companion Web
Q170: Catalogs offer the advantages of being long
Q199: Data mining can be used for each