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    Integrated Advertising Promotion
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    Exam 11: Database and Direct Response Marketing
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    The Number One Reason Individuals Remain Loyal to a Permission
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The Number One Reason Individuals Remain Loyal to a Permission

Question 176

Question 176

True/False

The number one reason individuals remain loyal to a permission marketing program once they have joined is a chance to win prizes in a contest or sweepstakes.

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