A Company Uses Lifetime Value to Segment Their Customers into Five

Multiple Choice

A company uses lifetime value to segment their customers into five different segments.The marketing approach that should be used for the second segment,which has the second highest lifetime value,is:

A) offer them price incentives that will increase their purchase level
B) reward them for their patronage
C) reward them for their patronage and encourage them to spend more money with the firm
D) encourage them to increase their purchase level so they can move up to the next highest group