Multiple Choice
A marketing database contains:
A) transactions individuals have with a firm and the interactions an individual has with the firm
B) information about current customers and customers of the competition
C) the transactions individuals have with a firm and follows accounting principles
D) information about current customers, former customers, and prospects
Correct Answer:
Verified
Correct Answer:
Verified
Q15: The first step in the selling process
Q164: The number one reason individuals remain loyal
Q165: Using identification IDs and passwords on a
Q166: The key reason many CRM programs failed
Q167: Share of a customer measures a customer's
Q168: The primary reason for building a database,
Q170: Catalogs offer the advantages of being long
Q171: Successful database marketing emphasizes two things: identifying
Q172: In developing a CRM program, the "share"
Q174: In terms of the sales presentation, the