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    Marketing Research Study Set 3
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    Exam 8: Understanding Measurement, developing Questions, and Designing the Questionnaire
  5. Question
    A Scale That Is Simply "Yes" or "No" Is Said
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A Scale That Is Simply "Yes" or "No" Is Said

Question 117

Question 117

True/False

A scale that is simply "yes" or "no" is said to have origin.

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