To Be Successful,most Businesses Focus on Customer Service

Multiple Choice

To be successful,most businesses focus on customer service.However,the cable industry has a history of poor customer service.Cable companies are facing competition for television customers who once had no choice but cable if they wanted to see more than local programs.In the face of this competition from direct broadcast satellites,cable companies are trying to use a _____ strategy to show that they have become customer oriented.

A) segmentation
B) product differentiation
C) targeting
D) repositioning
E) demarketing