Sony Wants to Build Long-Lasting Relationships by Focusing on What

Multiple Choice

Sony wants to build long-lasting relationships by focusing on what satisfies and retains their customers.For example,Sony's PlayStation Web site is designed to create a community of users who can join PlayStation Underground where they will "feel like they belong to a subculture of intense gamers." Sony evidently:

A) is sales oriented.
B) has a standardization focus.
C) is ethnocentric.
D) has a customer-centric focus.
E) is product oriented.