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    Integrated Advertising Promotion Study Set 3
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    Exam 11: Database and Direct Response Marketing and Personal Selling
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    Many Consumers Believe Online Shopping Has Replaced Catalogs, but Research
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Many Consumers Believe Online Shopping Has Replaced Catalogs, but Research

Question 11

Question 11

True/False

Many consumers believe online shopping has replaced catalogs, but research reveals that receiving a catalog is often the first step in the buying cycle for consumers.

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