When Developing a Customer Relationship Management (CRM)program, the "Share" of Customer

Multiple Choice

When developing a customer relationship management (CRM) program, the "share" of customer term refers to the:

A) potential value that could be added to a given customer's lifetime value.
B) lifelong earnings of a customer.
C) share of a customer's income that is spent on a particular product.
D) percentage of time spent on acquiring the customer's loyalty.