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    Exam 5: Creating Customer Value, Satisfaction, and Loyalty
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    It's Often Easier to Reattract Ex-Customers (Because the Company Knows
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It's Often Easier to Reattract Ex-Customers (Because the Company Knows

Question 17

Question 17

True/False

It's often easier to reattract ex-customers (because the company knows their names and histories)than to find new ones.

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