Multiple Choice
Which of the following statements is true of market segmentation?
A) It helps marketers design marketing mixes that match the characteristics of one or more segments.
B) It allows marketers to use an undifferentiated targeting strategy.
C) It allows marketers to adopt a single marketing mix across all market segments.
D) It helps marketers focus on satisfying customer needs rather than meeting the organization's objectives.
Correct Answer:
Verified
Correct Answer:
Verified
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