Multiple Choice
_____ helps marketers develop marketing programs tailored to prospective buyers who live in small regions or who have very specific lifestyle.
A) Benefit segmentation
B) Family life cycle segmentation
C) Ethnic segmentation
D) Geodemographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Mass-marketing efforts will continue to be used
Q33: _ refers to segmenting markets by region
Q49: A firm that adopts an undifferentiated targeting
Q50: Which of the following statements is true
Q52: Which of the following is a similarity
Q53: Volten Inc. is an apparel store. It
Q55: _ involves dividing a market into groups
Q56: In the context of product positioning, the
Q68: According to family life cycle segmentation,consumption patterns
Q100: Ethnic segmentation involves segmenting potential customers into