A Firm That Adopts an Undifferentiated Targeting Strategy Assumes That

Multiple Choice

A firm that adopts an undifferentiated targeting strategy assumes that:

A) a market is composed of narrowly defined market segments.
B) small firms can compete effectively with large firms.
C) concentrating all resources on understanding the needs of a single market results in cannibalization.
D) individual customers have similar needs that can be met with a common marketing mix.