To Reduce Cognitive Dissonance Post-Purchase a Consumer Can Act in a Number

Multiple Choice

To reduce cognitive dissonance post-purchase a consumer can act in a number of ways. These include:

A) Selectively forgetting information.
B) Minimizing the importance of an issue, decision, or act.
C) Reversing a purchase decision; for instance, by taking a product back or selling it.
D) All of the above options are correct.