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    Business
  3. Study Set
    Fundamentals of Marketing
  4. Exam
    Exam 2: Understanding Customer Behaviour
  5. Question
    Organizational Buyer Behaviour (OBB) Consists of a Series of Sequential
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Organizational Buyer Behaviour (OBB) Consists of a Series of Sequential

Question 2

Question 2

Multiple Choice

Organizational buyer behaviour (OBB) consists of a series of sequential activities through which organizations proceed when making purchasing decisions. This is referred to as:_________


A) buyclasses
B) buyphases
C) procurement
D) tender

Correct Answer:

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