Multiple Choice
Methods of computerized data collection available to marketing researchers include all of the following except
A) computer-assisted personal interviewing
B) electronic mail survey
C) mall intercept survey
D) computer-assisted telephone interviewing
Correct Answer:

Verified
Correct Answer:
Verified
Q93: Personal interviewing includes all of the following
Q94: Motivation refer to<br>A) the anticipated future behavior
Q95: A primary advantage of telephone interviews is
Q96: Indirect observation involves actually watching an individual's
Q97: Age, income, and gender are examples of
Q99: Telephone surveys are used in all of
Q100: It is generally better to select focus
Q101: An example of behavioral data on a
Q102: An example of psychographics and lifestyle data
Q103: Collecting scanner data from a retail store