Multiple Choice
An example of psychographics and lifestyle data on a survey is
A) asking individuals to indicate their income
B) asking individuals to indicate their feelings about a particular brand of toothpaste
C) asking individuals to indicate how many hours a week they watch television
D) asking individuals to indicate how likely they are to purchase a particular stereo brand
Correct Answer:
Verified
Correct Answer:
Verified
Q97: Age, income, and gender are examples of
Q98: Methods of computerized data collection available to
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Q100: It is generally better to select focus
Q101: An example of behavioral data on a
Q103: Collecting scanner data from a retail store
Q104: A major disadvantage of the observation method
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