According to the Textbook, When Is the Stimulus-Response Approach to Personal

Multiple Choice

According to the textbook, when is the stimulus-response approach to personal selling most appropriate?

A) when buyers are unsophisticated and decisions are considered relatively unimportant and are made quickly
B) when the buying decision is considered important but not risky
C) when buyers are professional but not particularly interested in the purchase decision under consideration
D) when the seller is relatively new to the territory and not yet familiar with each customer