Multiple Choice
Measuring the effectiveness of some social marketing interventions
A) cannot be done as there are no sales to measure
B) may require interim measures as health improvements may take years to detect
C) does not explain why an intervention is effective
D) cannot identify whether parts of an intervention could be improved
Correct Answer:
Verified
Correct Answer:
Verified
Q1: A political marketing campaign generates high awareness
Q2: Evaluation occurs<br>A) at the end of a
Q3: Measurements of value are<br>A) always measured in
Q4: The purpose of tracking research is to<br>A)
Q5: McDonald's Three Levels of Market Evaluation and
Q6: Post testing is aimed at<br>A) measuring the
Q8: Objectives should be<br>A) specific, measurable, achievable, relevant,
Q9: A campaign that has generated high awareness
Q10: If tracking research indicates that sales are