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  3. Study Set
    Marketing Communications
  4. Exam
    Exam 17: Evaluation and Control: Evidence of Effectiveness and the Challenge of Measuring Return on Investment
  5. Question
    The Purpose of Tracking Research Is to
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The Purpose of Tracking Research Is to

Question 4

Question 4

Multiple Choice

The purpose of tracking research is to


A) monitor how much people like an advertisement
B) monitor whether people can remember details of an advertisement
C) track brand use over time
D) all of the above

Correct Answer:

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