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    Marketing Communications
  4. Exam
    Exam 17: Evaluation and Control: Evidence of Effectiveness and the Challenge of Measuring Return on Investment
  5. Question
    McDonald's Three Levels of Market Evaluation and Analysis Include
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McDonald's Three Levels of Market Evaluation and Analysis Include

Question 5

Question 5

Multiple Choice

McDonald's Three Levels of Market Evaluation and Analysis include


A) long-term contributions to shareholder value
B) assessment of achievement of critical success factors
C) micromanagement of campaigns and elements
D) a and b
E) a, b and c

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